What is content?

It’s a question we get asked a lot. And at the risk of sounding blasé, the answer is that content is just about anything you create that gets seen by other people.

It might be as simple as everything that makes up your website, a couple of social media channels and a blog; or it could be as complex as your brand strategy, internal communications, multiple social media accounts, marketing collateral, website and press activity.

Having a content strategy doesn’t have to cost the earth, but it does require a strategic understanding of what makes up your brand content, how it all fits together and how to use it to maximum effect.  

We’ve worked in some of the biggest content businesses in the world, helping them to shape and deliver their content strategically – often in collaboration with multiple content partners.

And because we understand how content is consumed by your audiences, we’re well-placed to help you make strategic content decisions that will drive the most value for your business.

At Little Joe Media we live by a pretty simple maxim: create once, use often.  

Making sure you squeeze the maximum benefit out of everything you do and putting it in the places where your audiences live makes good business sense – and ensuring your content strategy is cost-effective also means you have the financial flexibility to be able to invest in other areas of your business.